You can get a lot of reach for middle-of-the-road prices. It’s not LinkedIn’s least expensive ad type and certainly not LinkedIn’s most expensive click. Sponsored content is also a nice middle-of-the-road format. They’re good at reaching people because they’re right in your news feed, which is the first place people go on LinkedIn. Sponsored content ads are by far my favorite type of ad format because they’re low-risk and high-reach. This article focuses on how to run sponsored content, which is what I recommend to all of my clients as the first foray into LinkedIn ads. But part of the reason for that could be people not using the right combination of ad formats and bidding. You may have heard that LinkedIn ads are expensive, and that may be true. You’ll discover valuable tips for audience targeting, choosing a bid amount, and customizing ad creative and copy. You’ll also find a walkthrough for setting up and launching your own ad campaign for website visits. In this article, you’ll learn why LinkedIn sponsored content ads are perfect for your first campaign. Want to try LinkedIn advertising but don’t know how to get started? Wondering which ad type you should try first?
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